Wednesday, May 21, 2014

I used to work for Albertsons, that makes me part owner of the stadium, right?

I mean, I practically ran the place while I was there.

As Twitter, Facebook and the Boise media have been all over Wednesday, the Boise State football-playing facility formerly knows as Bronco Stadium will now be known as Albertsons Stadium.

To be honest, I actually like it. Joe Albertson is from Boise and he started a national grocery chain that still has its offices in the City of Trees.

Even more exciting is Albertsons paying $12.5 million over 15 years is a great sign. It wasn't that long ago that the company was struggling financially, even being sold to Cerberus Capital Management in 2006. The 2013 merger with Safeway stabilized the business and Albertsons is thriving.

Hence the hefty cash payment(s) to Boise State to hold naming rights of the stadium with its iconic Blue Turf.

Albertsons now has its name on BSU's library — a place I spent many hours "studying" and "researching" — and the stadium.

I would have been upset if it had been branded by some random, non-local entity. Taco Bell Arena is bad enough. I couldn't handle Carl's Jr. Stadium or Wendy's Coliseum.

Boise State got it right by going with a Boise company that has given so much to the community. From education to football, Albertsons deserves one of the highest spots in Treasure Valley lore. Having the name and logo on the former Bronco Stadium is a great start.

A rendering of Albertsons Stadium, the new name for Boise State's football stadium. The school will add Albertsons signage before the 2014 football season. COURTESY BOISE STATE

Read more here: http://www.idahostatesman.com/2014/05/21/3195133/its-albertsons-stadium.html?sp=/99/104/#storylink=cpy

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